Balance

oriole: a black birdCreative Commons Licensemitchell haindfield via Compfight

Balance is the distribution of the visual weight of objects, colors, texture, and space. If the design was a scale, these elements should be balanced to make a design feel stable.

In symmetrical balance, the elements used on one side of the design are similar to those on the other side; in asymmetrical balance, the sides are different but still look balanced.

In radial balance, the elements are arranged around a central point and may be similar.